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With the launch of its new Stories feature, Instagram is positioning itself to not only capture the interest of current Snapchat users, but it’s also likely seeking a way to keep existing users firmly locked into its service.
Yes, as you’ve likely heard, Instagram Stories is similar to Snapchat Stories, but there are differences. In this video walkthrough, we’ll showcase the basic mechanics of Instagram Stories, show you how to create new stories, and more.
What are Instagram Stories?Snapchat has proven that ephemeral content can not only work, but it can actually be the best way to share specific type of content. Like Snapchat Stories, Instagram Stories are basically groups of clips and photos sewed together as a slideshow. Each clip disappears after 24 hours.
Creators can add photos or videos to a story, and use markup tools to spice up content with text and drawings. The ephemeral nature of Instagram Stories forces users to stay up to date with stories from those they follow, or else risk missing out entirely.
Why use Instagram Stories?The biggest benefit to using Instagram Stories is that it allows users to post as much content as they want without the fear of over posting or overexposure. Instagram Stories are contained in a single section at the top of the interface on the Home tab, and thus don’t take up space in the normal timeline. Each video or photo that you add to a story is added to the end of the slideshow, and followers have to specifically request to watch a story.
By grouping story content together in a slideshow form, it allows creators to sculpt a cohesive story that followers can view from beginning to end. Because markup tools exist to supplement pictures, video and audio, creators can lend more context to their creations.
Yes, Instagram Stories takes a large portion of what makes Snapchat work, and bakes it directly into Instagram. Whether or not you agree with this strategy is one thing, but I think most people will acknowledge that Instagram has done a fairly good job with Stories 1.0. It contains a level of polish that we’d expect from a Facebook-owned company.
Video tutorialSubscribe to 9to5Mac on YouTube for more videos
In the video tutorial embedded above, we cover the following topics:
Posting and managing your own stories
How to create a new Instagram Story
How to add a video to your story
How to add a photo to your story
How to add a recent photo to your story
How to turn use the flash
How to change cameras
How to draw on an Instagram Story clip
How to change pen width
How to change pen colors
How to add text to your story
How to add emoji to your story
How to resize and rotate text on a story
How to delete markup
How to add a filter to a story
How to save a story clip to your photo library
How to view your Instagram Story
How to delete an Instagram Story clip
How to share a portion of your story to your profile
How to access story settings
How to hide your story from specific followers
How to enable or disable message replies
How to see who viewed your story
Viewing and interacting with other’s stories
How to view stories of those you follow
How to see when someone you follow has new story content
How to pause a story
How to screenshot a story
How to rewind and fast forward through stories
How to quickly switch between stories
How to send a message
How to Report a story to Instagram
How to dismiss the story interface
Of course, not every Snapchat feature made it over to Instagram Stories. The most obvious omissions are geofilters and lenses — two things that really make Snapchat stand out. That said, Instagram Stories is very similar to Snapchat Stories in many ways.
One area that Instagram is unequivocally better at is discovery. Discovering new people to follow on Instagram is easy, while the same can’t be said for Snapchat. Snapchat, in my opinion, needs to respond with better discovery mechanics, or else risk losing potential new customers to Instagram.
What are your thoughts on Instagram Stories? Have you found any additional features or handy tips that you’d like to share?
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